Audience Feedback- Peer Evaluation

Once the first draft of our film posters were created, we asked a sample from our audience pool to peer evaluate them; asking for good and bad points, and possible suggestions as to what would make the posters more attractive to them. We gained generally positive feedback from our audience, they liked the idea that we chose not to give too much information away in the teaser poster, with the original image of just the shirts and just a small amount of text. They did however pick up on the fact that the contrast and brightness was a bit too low- which was easily amended on Microsoft Word 2007. We were then able to make the minor adjustments to our product in order to match the feedback that we received. Mikey and myself then realised that the whole idea of gaining audience feedback throughout the production piece, rather than the conventional before and after completion was an easy yet effective way for us to edit our product to match the thoughts and requirements of our audience. So we decided to use this method again, with our website. We had been working on our website since the beginning of September and had nearly completed what we thought to be our final production before we posted it. However, we decided to, again, allow our target audience to have a look and offer suggestions, which we received some mixed feedback from. Some people questioned the use of the background image that we have used for the majority of the pages- however, we have justified it's use because it links with the tagline of our production; 'Which Road Will You Take'. Apart from that, we were generally praised with reference to the rest of the site.