Tuesday, 29 September 2009
Q2) How Effective Is The Combination Of Your Main Product And Subsidiary Tasks?
I believe that my overall product- the main task and the two subsidiary tasks- work very effectively, in unison with each other. There were some very obvious key elements that was a consistent feature throughout the whole range of products that I have produced.
The title of the film was shown on each product, this is a way of advertising the film- as without there being featured anywhere people would not know what the poster, website or teaser trailer were for. Within the title, Mikey and myself decided to keep the font, it's colour and it's background colour. This is so that it is recognised as being the real, official product and not a scam from a fake company. These points link the three products together effectively, as once a person has seen how the title is set out once, next time they see it (through another way of marketing) they will remember it from the last time they saw it.
Another element that runs consistently throughout the three products, is the use of the colour maroon. This colour has been used because it is the colour of the protagonists' rugby attire. It has been used in the teaser film poster (where the playing jerseys are shown hanging up) on the website (some of the key words in the quotes on the first page are in this colour) and in the main task (when the protagonist is show playing in his team jersey). I believe that this is an effective way to link the three tasks, because maroon is not a colour commonly used- either as the colour of the kit in existing sports dramas (e.g. Mean Machine they wear black, in Gridiron Gang they wear white), or just the colour in itself differs too much from the 6 main colours in the colour spectrum.
On the other hand, where in existing products there are quotes on the trailer and film posters and websites, I have chosen to just use them on the website. This is definitely a way in which my products are not linked together by their powerful quotes that send tingles down the back of every member of the audiences' spine.
All together I do believe that I have managed to effectively combine my three products so much so that my target audience would be attracted to them, and realise that they are all linked to the same production, and while I do believe that my tasks are not totally linked, but in each they help to create a sense of enigma in their own way.
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