Hancock Film Trailer Analysis

Audience The film has quite a wide audience pool. Children will like it because of the narrative of a superhero, and as the age certification is 12A, children just above this age will enjoy it most. And because the protagonist is Will Smith, this will mean a lot of girls and women will be attracted to viewing the film. However, it is apparent from the trailer that there is going to be a comedy aspect to the film which opens the audience up wider, to really anyone that enjoys this type of genre. Narrative A superhero, but doesn't act like a real superhero (he wreaks havoc and causes a lot of destruction when attempting to catch criminals), gets helped out to try and fix his image so that the people will love him instead of loath him. Media Language Non-deiegetic sound, of R'n'B music- which match the protagonists' persona as he seems like a fast paced guy that acts upon instinct. Could also be because of the roots of the protagonist- this type of music was introduced by the African Americans. Tracking shot- shows that Hancock is the protagonist. Close-up- reveals the protagonists' emotions through his facial expressions; he is angry that the child has woken him up- which shows he's lazy. The close-up also reveals his unshaven face, again, suggesting he's lazy. Jump shots match the genre as action/thrillers make your heart beat faster. Ideology Even living as a superhero isn't easy. Institution Columbia Pictures; Statue of Liberty, holding the light shows that it is leading the way for all other institutions- which reflects the narrative, in that Hancock will lead the way in the new era of superheroes. The bold font, graphologically presented in block form shows that Hancock is a strong and robust fighting force. Representation Hancock is represented as a bit of a bum when it comes to life, as he sleeps rough, drinks excessively and doesn't treat his body properly. Genre Action/thriller- police cars, superhero, fighting.