Film Poster Mock-ups

As part of the subsidiary task, Mikey and myself were required to create a film poster as a potential way to market our film. We used certain codes and conventions that we have recognised on existing products, used and developed them in order to make our product; catching to the eye, appealing to our audience and not give away too much information on what the narrative is about. We created 3 initially, so that we had the opportunity to get feedback from our class on which images worked the best with with fonts and colours. After we had obtained this information, we set about creating the best possible poster that attracts all audiences. We have chosen to use the poster on the left as a sort of 'teaser' poster, which has the effect of giving away absolute minimal detail with regards to the narrative of the film. The image gives very little away about the specific genre, it is however, possible for the audience to assume that it will be about sports- as the setting of the photo is clearly in a changing room, and the props used are sporting attire. This product would be released at a similar time to the teaser trailer, maybe even before- as it requires no characters from the narrative to be present. So in effect, this could be a cheap and easy way to market our product as soon as the script has been written and actors chosen, as this would make the film be known a long time before it's cinema release, creating a sense of enigma as the audience will be enticed to consume the final product as they had seen the very first advertisement a certain number of months previous. The poster on the right, however, would be produced and released to coincide with the release of the full-length trailer, as it contains a bit more detail in terms of what is contained in the image, but also there is a full cast list presented, a review and a indication of when the film is actually going to be released and the institution logo.