In this new age of technological development websites are a very important way to market a film, it's subsequent DVD release and possibly even some merchandise (such as branded clothing, Cd's, memorabilia etc)- if the film is iconic enough.
I chose to analyse the website for the 2006 film Rocky Balboa, because it too, falls into the genre of sports drama, so in order to make my website attract and appeal to a similar audience, I can use, develop and challenge many of the features I found. I chose to analyse this website, because of how popular and amazing the whole Rocky saga has been over the last three decades. So in order for my product and it's ways of marketing to be anywhere near as successful, I believe that this would be a good choice of role model for me to use, develop and challenge the conventions from.
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